ATV’s management has announced that they are hoping to resume production of series in the second half of the year – they expressed that everything is ready to go and they are just waiting approval from the big bosses.

In addition to plans for producing series, ATV also announced that the 2 grand production series that have been in their warehouse since 2008 --  Heroes of the Law (starring Lawrence Ng and Amy Chan) and the fifth installment in their Who is the Winner series (starring Julian Cheung and Ada Choi) – will be airing in July.

Both series are not exactly ATV productions, as they were filmed primarily through outside production companies and have been ‘buried’ in ATV’s warehouse for the past 2 years -- there were obviously ‘issues’ that arose which prevented the series from airing earlier.

Most people know that Heroes of the Law was plagued with salary dispute issues which prevented it from being released, however it is not very clear why Who’s the Winner was delayed for so long.

Prior to halting the production of series last year, ATV always had a history of unclear and ever-changing direction when it came to their series. Even with plans to resume production this year, it does not look like the situation will be improved much.

It is a known fact that producing TV series is rival TVB’s strongest weapon, so if ATV wants to use TV series – whether their own or those produced by outside companies -- to pull in high ratings, they will face enormous challenges. This is already obvious from past history.

Even with accusations of plagiarism, TVB’s series have continued to garner high ratings, which proves that HK audiences have already gotten used to watching the ‘TVB-style’ drama series.

With this said, what is the point of ATV resuming series production again? If the purpose is to pull in ratings, ATV needs to find the proper ‘niche’ for their series. If the purpose is to target a certain audience pool, then they need to ask themselves the necessary questions – how many people in the audience will the series attract, is it worth the investment, etc. etc.

Also, if ATV-produced series will have the same effect [in terms of ratings and audience] as series produced by outside companies (with ATV buying the rights to air), then is it really worth it for the station to produce their own series?

In today’s industry, it is almost impossible to gain profit from relying solely on the local Hong Kong television market. Typically, in order to produce a series, the cost usually starts at approximately 500,000 HKD per episode (for ‘ancient’ series, the costs are much higher) – so without an overseas market, the company is sure to lose money. Even collaborating with other countries such as mainland China and Taiwan can be a challenge, since it would be necessary to reduce the ‘Hong Kong flavor’ of the series in order to attract audiences in those markets.

With the large amounts of money that ATV has invested in their ‘new’ production facilities (sets, costumes, etc.), it is understandable that they would want to maximize the use of these resources by increasing production. However, the reality is that huge production costs contributed greatly to much of the past financial loss that ATV still has not recovered from.

Before producing series again, ATV really needs to think things through and establish a new and clear direction for themselves.

Posted by Hex on Monday, June 28, 2010
categories: edit post

0 comments

Post a Comment

Powered by Blogger.

Search

Tags

Aarif Lee ( 1 ) Aaron Kwok ( 19 ) Ada Choi ( 69 ) Adam Cheng ( 8 ) Adia Chan ( 2 ) Adrian Chau ( 4 ) Aimee Chan ( 134 ) Aka ( 1 ) Akemi ( 1 ) Akina ( 1 ) Alan Po ( 1 ) Alan Tam ( 3 ) Alan Tang ( 1 ) Alan Wan ( 6 ) Alex Fong ( 43 ) Alex Lam ( 1 ) Alex To ( 1 ) Ali Lee ( 31 ) Alice Chan ( 12 ) Alvin Chau ( 1 ) Amanda S ( 2 ) Amigo Chui ( 38 ) Amy Chan ( 4 ) Amy Kwok ( 5 ) Andy Hui ( 11 ) Andy Lau ( 25 ) Andy On ( 2 ) Angel Chiang ( 5 ) Angel Wang ( 1 ) Angela Tong ( 30 ) Angelababy ( 40 ) Angelica Lee ( 1 ) Angie Cheung ( 6 ) Angie Shum ( 1 ) Anita mui ( 1 ) Anita Yuen ( 18 ) Anjaylia Chan ( 18 ) Ankie Beilke ( 1 ) Ankie Belkie ( 1 ) Anne Heung ( 5 ) Annie Kwan ( 1 ) Annie Liu ( 10 ) Annie Man ( 12 ) Anthony Wong ( 13 ) Astrid Chan ( 3 ) Athena Chu ( 8 ) ATV News ( 18 ) Auston Lam ( 1 ) Bai Baihe ( 1 ) Bella Lam ( 2 ) Ben Wong ( 12 ) Benjamin Yuen ( 50 ) Benny Chan ( 16 ) Benz hui ( 2 ) Bernice Liu ( 95 ) Boanne Cheung ( 2 ) Bobby Au Yeung ( 51 ) Bondy Chiu ( 1 ) Bonnie Chan ( 1 ) Bosco Wong ( 194 ) Bowie Cheung ( 6 ) Bowie Lam ( 28 ) Brian Burrell ( 1 ) Brian Chu ( 1 ) Bridgette Qiao Xin ( 1 ) Calvin Choy ( 1 ) Candice Chiu ( 1 ) Candy Chang ( 1 ) Candy Chu ( 1 ) Candy Yuen ( 2 ) Carat Cheung ( 9 ) Carina Lau ( 16 ) Carina Zhang ( 1 ) Carl Ng ( 1 ) Carlos Chan ( 1 ) Carmen Lee ( 7 ) Carol Cheng ( 2 ) Carrie Lam ( 2 ) Carrie Ng ( 1 ) Casper Chan ( 1 ) Catherina Tsang ( 1 ) Catherine Chau ( 4 ) Cecilia Cheung ( 64 ) Cecilia Liu ( 2 ) Cecilia Yip ( 2 ) Celina Jade ( 1 ) Chapman To ( 12 ) Charlene Choi ( 61 ) Charles Szeto ( 1 ) Charmaine Li ( 7 ) Charmaine Sheh ( 218 ) Chen Xiao ( 1 ) Cherie Chung ( 1 ) Cherrie Ying ( 6 ) Cherry Yeung ( 1 ) Cheung Tat Ming ( 6 ) Cheung Wah Biu ( 1 ) Cheung Wing Hong ( 4 ) Chin Ka Lok ( 15 ) Chin Siu Ho ( 3 ) Chingmy Yau ( 2 ) Chow Yun Fat ( 5 ) Chris Lai ( 33 ) Chrissie Chau ( 13 ) Christine Kuo ( 64 ) Christine Ng ( 37 ) Christy Chung ( 1 ) Cilla Kung ( 12 ) Cilla Lok ( 3 ) Cindy Au ( 6 ) Claire Yiu ( 4 ) Coffee Lam ( 6 ) Coffee Lu ( 1 ) Collin Chou ( 1 ) Connie Chan ( 1 ) Connie Man ( 1 ) Corinna Chamberlain ( 2 ) Crystal Fung ( 5 ) Crystal Liu ( 1 ) CTI News ( 5 ) Dada ( 3 ) Damian Lau ( 3 ) daniel wu ( 4 ) David Lui ( 1 ) Dayo Wong ( 20 ) Deborah Li ( 2 ) Deep Ng ( 2 ) Denise Ho ( 14 ) Deno Cheung ( 1 ) Derek Kwok ( 2 ) Deric Wan ( 1 ) Dexter Young ( 1 ) Dicky Cheung ( 4 ) Dilraba Dilmurat ( 1 ) Dodo Cheng ( 2 ) Dominic Ho ( 1 ) Don Li ( 2 ) Donnie Yen ( 11 ) Eason Chan ( 11 ) Eddie Cheung ( 14 ) Eddie Kwan ( 3 ) Eddie Ng ( 1 ) Eddie Pang ( 10 ) Edison Chen ( 36 ) Edmond Leung ( 2 ) Edwin Siu ( 53 ) Eileen Cha ( 3 ) Eileen Yeow ( 1 ) Ekin Cheng ( 20 ) Elaine Ng ( 27 ) Elaine Yiu ( 43 ) Elanne Kong ( 31 ) Elena Kong ( 13 ) Eliza Sam ( 95 ) Elizabete Kwong ( 5 ) Ella Koon ( 67 ) Elliot Ngok ( 1 ) Elton Loo ( 1 ) Elvina Kong ( 4 ) Eric Li ( 1 ) Eric Suen ( 3 ) Eric Tsang ( 26 ) Erica Yuen ( 1 ) Esther Kwan ( 27 ) Etta Ng ( 14 ) Evelyn Choi ( 1 ) Evergreen Mak ( 15 ) Fala Chen ( 186 ) Fan Bingbing ( 7 ) Faye Wong ( 13 ) Felix Lok ( 1 ) Felix Wong ( 15 ) Feng Shaofeng ( 1 ) Fennie Yuen ( 2 ) Fiona sit ( 21 ) Fiona yuen ( 3 ) Flora Chan ( 15 ) Florence Kwok ( 8 ) Florinda Ho ( 14 ) Flow Leung ( 1 ) Francis Ng ( 11 ) Francois Huynh ( 2 ) Frankie Lam ( 22 ) Fred Cheng ( 31 ) G.E.M ( 1 ) Gaile Lok ( 9 ) Gallen Lo ( 21 ) Gary Cao ( 1 ) Gary Tang ( 1 ) gem ( 3 ) Gemma Choi ( 1 ) Geoffrey Wong ( 1 ) Gigi Lai ( 23 ) Gigi Leung ( 23 ) Gigi Wong ( 2 ) Gillian Chung ( 55 ) Gloria Yip ( 1 ) Gong Li ( 1 ) Gordon Lam ( 2 ) Gordon Liu ( 7 ) Grace Chan ( 121 ) Grace Wong ( 25 ) Gregory Lee ( 3 ) Gregory Rivers ( 1 ) Griselda Yeung ( 2 ) Guan Xiaotong ( 2 ) Guo Jingjing ( 1 ) ha y ( 1 ) Ha Yu ( 3 ) Hacken Lee ( 6 ) Han Geng ( 1 ) Hanjin Tan ( 1 ) Hannah Quinlivan ( 4 ) Hawick Lau ( 24 ) Henry Leung ( 1 ) hil ( 1 ) Hilary Tsui ( 3 ) Him Law ( 102 ) Hins Cheung ( 5 ) Hiromi Wada ( 1 ) HKTV ( 4 ) Ho Chun Hin ( 1 ) Hsu Chi ( 1 ) Huang Xiao Ming ( 9 ) Hugo Wong ( 5 ) Idy Chan ( 3 ) Irene Wan ( 6 ) Isabella Kou ( 1 ) Isabella Leong ( 9 ) Iva Law ( 1 ) Ivana Wong ( 3 ) Jack Wu ( 7 ) Jackie Chan ( 14 ) Jackie Xu ( 3 ) Jacky Cheung ( 7 ) Jacquelin Ch'ng ( 2 ) Jacquelin Chong ( 14 ) Jacqueline Chong ( 5 ) Jacqueline Law ( 3 ) Jacqueline Wong ( 63 ) Jamie Chik ( 4 ) Jan Tse ( 1 ) Janet Chow ( 17 ) Janice Man ( 2 ) Janice Shum ( 1 ) Janice Vidal ( 6 ) Janis Chan ( 2 ) Jason Chan ( 39 ) Jay Chou ( 5 ) Jaycee Chan ( 2 ) Jazz Lam ( 5 ) Jeanne Lau ( 1 ) Jeannie Chan ( 16 ) Jennifer Shum ( 8 ) Jennifer Tse ( 4 ) Jenny Lau ( 2 ) Jenny Tseng ( 1 ) Jerry Yan ( 2 ) Jess Shum ( 11 ) Jess Sum ( 2 ) Jessica C ( 7 ) Jessica Hsuan ( 87 ) Jessie Shum ( 9 ) Jet Li ( 1 ) Jill Vidal ( 1 ) Jinny Ng ( 20 ) JJ Jia ( 9 ) Joe Chen ( 7 ) Joe Ma ( 51 ) Joel Chan ( 42 ) Joesph Lee ( 1 ) Joey Law ( 1 ) Joey Meng ( 37 ) Joey Wong ( 3 ) Joey Yung ( 27 ) John Chiang ( 3 ) Johnny Huang Jinyu ( 1 ) Johnson Lee ( 16 ) Jolin Tsai ( 2 ) Jonathan Cheung ( 3 ) Jordan Chan ( 9 ) Josephine Siao Fong Fong ( 1 ) Josie Ho ( 1 ) Joyce Chan ( 1 ) Joyce Cheng ( 27 ) Joyce Koi ( 1 ) Joyce Tang ( 33 ) Julian Cheung ( 51 ) Juliette Louie ( 3 ) June Chan ( 7 ) Juno Mak ( 2 ) Justin Lo ( 6 ) JW ( 1 ) Kaki Leung ( 3 ) Kama ( 1 ) Kaman Kong ( 1 ) Kandy ( 1 ) Kandy Wong ( 2 ) Kara Hui ( 6 ) Karen Mok ( 1 ) Karena Lam ( 4 ) Karena Ng ( 48 ) Karmen Kwok ( 1 ) Kary Ng ( 10 ) Kate Tsui ( 168 ) Kathy Chow ( 8 ) Kathy Chow Hoi Mei ( 16 ) Kathy Yuen ( 1 ) Katy Kung ( 24 ) Kay Tse ( 17 ) Kayi Cheung ( 2 ) Kelly Chen ( 13 ) Kelly Fu ( 12 ) Kelvin Kwan ( 1 ) Kenix Kwok ( 16 ) Kenneth Chan ( 1 ) Kenneth Ma ( 197 ) Kenny Bee ( 2 ) Kenny Kwan ( 2 ) Kenny Wong ( 7 ) Kent Cheng ( 3 ) Kevin Cheng ( 191 ) Kibby Lau ( 2 ) Kiki Sheung ( 9 ) King Kong ( 5 ) Kingdom Yuen ( 2 ) Kitty Yuen ( 4 ) Kitty Zhang Yuqi ( 1 ) Koei Leung ( 1 ) Kong Ngai ( 1 ) Koni Lui ( 17 ) Koo Ming Wa ( 3 ) Kristal Tin ( 37 ) Kristy Yang ( 2 ) Kwong Wa ( 1 ) Lau Dan ( 3 ) Lau Siu Ming ( 1 ) Laurinda Ho ( 2 ) Law Kar Ying ( 2 ) Lawrence Ng ( 18 ) Leah Dou ( 1 ) Leanne Li ( 49 ) Lee Heung Kam ( 6 ) Lee San San ( 5 ) Lee Sing Cheong ( 1 ) Lee Tim Sing ( 4 ) Lee Yee Man ( 2 ) Leila Tong ( 25 ) Leo Ku ( 10 ) Leon Lai ( 14 ) Leslie Cheung ( 2 ) Leung Ka Kei ( 1 ) Li Bing Bing ( 1 ) Li Xian ( 1 ) Liddy Li ( 2 ) Lily Ho ( 10 ) Lily Leung ( 1 ) Lin Chi Ling ( 11 ) Lin Xiawei ( 18 ) Linda Chung ( 240 ) Linda Wong ( 4 ) Lisa Ch'ng ( 2 ) Lisa Chong ( 20 ) Lisa Lau ( 1 ) lisa s ( 1 ) Liu Kai Chi ( 2 ) Liu Xuan ( 2 ) Liu Yifei ( 1 ) Liza Wang ( 33 ) Loletta Lee ( 4 ) Louis Cheung ( 11 ) Louis Fan ( 1 ) Louis Koo ( 27 ) Louis Yuen ( 10 ) Louisa Mak ( 7 ) Louisa So ( 7 ) Louise Lee ( 6 ) Lu Han ( 2 ) Luk Wing Kuen ( 1 ) Lydia Tong ( 1 ) Lynn Hung ( 18 ) Lynn Xiong ( 2 ) Macy Chan ( 4 ) Mag Lam ( 1 ) Magaret Chung ( 1 ) Maggie Cheung ( 2 ) Maggie Cheung Ho Yee ( 35 ) Maggie Siu ( 7 ) Maggie Wu ( 1 ) Mak Ling Ling ( 1 ) Man Yeung ( 1 ) Mandy Cho ( 7 ) Mandy Lam ( 1 ) Mandy Lieu ( 3 ) Mandy Wong ( 50 ) Mango Wong ( 1 ) Marco Ngai ( 2 ) Margaret Chung ( 2 ) Marie Zhuge ( 6 ) Mary Hon ( 1 ) Matt Yeung ( 22 ) Matthew Ho ( 1 ) Matthew Ko ( 9 ) Mavis Pan ( 9 ) May Chan ( 1 ) mc jin ( 4 ) Meini Cheung ( 2 ) Melissa Ng ( 2 ) Michael Hui ( 1 ) Michael Miu ( 31 ) Michael Tao ( 12 ) Michael Tong ( 10 ) Michael Tse ( 70 ) Michele Lee ( 1 ) Michelle Chen ( 2 ) Michelle Reis ( 7 ) Michelle Saram ( 2 ) Michelle Wai ( 1 ) Michelle Ye ( 36 ) Michelle Yim ( 20 ) Miki Yeung ( 1 ) mimi lo ( 15 ) Miriam Yeung ( 30 ) misc ( 2 ) Miu Siu Ching ( 2 ) Moka Fang ( 8 ) Mona Fong ( 2 ) Monica Chan ( 6 ) Moon Lau ( 38 ) Moon Law ( 1 ) Moses Chan ( 201 ) Myolie Wu ( 272 ) Nancy Sit ( 7 ) Nancy Wu ( 137 ) Natalie Tong ( 122 ) Nichola Cheung ( 1 ) Nicholas Tse ( 60 ) Nick Cheung ( 15 ) Nicky Wu ( 2 ) Niki Chow ( 128 ) Nina Paw ( 2 ) Ning Jin ( 1 ) Nnadia Chan ( 9 ) Noel Leung ( 1 ) Oceane Zhu ( 4 ) Oscar Leung ( 28 ) Otto Chan ( 3 ) Owen Cheung ( 10 ) Paisley Wu ( 2 ) Pakho Chau ( 2 ) Patrick Tam ( 1 ) Patrick Tang ( 10 ) Patrick Tse ( 4 ) Paul Che ( 1 ) paul chun ( 1 ) Paul Wong ( 1 ) Paw Hee Ching ( 2 ) Philip Ng ( 22 ) Phoebe Sin ( 19 ) Pierre Ngo ( 10 ) Pinky Cheung ( 7 ) Poon Ka Tak ( 1 ) power chan ( 12 ) Priscilla Wong ( 60 ) Q Bobo ( 4 ) Queenie Chu ( 23 ) Rabee Yeung ( 1 ) Rachel Poon ( 1 ) Rain Li ( 5 ) Rainie Yang ( 2 ) Ray Lui ( 4 ) Raymond Chiu ( 1 ) Raymond Cho ( 12 ) Raymond Lam ( 276 ) Raymond Wong ( 31 ) Real Ting ( 1 ) Rebecca Chan ( 3 ) Rebecca Zhu ( 28 ) Reina ( 1 ) remus choi ( 4 ) Richard Li ( 1 ) Ricky Hui ( 1 ) Ricky Wong ( 8 ) Roger Kwok ( 45 ) Ron Ng ( 120 ) Ronald Cheng ( 11 ) Rosamund Kwan ( 8 ) Rose Chan ( 12 ) Rosemary ( 3 ) Roxanne Tong ( 12 ) Ruby Lin ( 17 ) Ruco Chan ( 110 ) Sam Lee ( 2 ) Samantha Ko ( 52 ) Sammi Cheng ( 24 ) Sammi Cheung ( 1 ) Sammul Chan ( 25 ) Sammy Leung ( 10 ) Sammy Shum ( 9 ) Sandra Ng ( 5 ) Sarah Song ( 19 ) Scarlett Wong ( 3 ) Sean Lau ( 2 ) Selena Li ( 68 ) Selina ( 1 ) Selina Jen ( 7 ) Seungri ( 1 ) Sharla Cheung ( 1 ) Sharon Chan ( 111 ) Shawn Yue ( 8 ) Sheren Tang ( 63 ) Sherman Chung ( 2 ) Sherming Yiu ( 7 ) Shermon Tang ( 2 ) Sherry Chen ( 2 ) Shiga Lin ( 1 ) Shirley Kwan ( 1 ) Shirley Yeung ( 85 ) Shu Qi ( 7 ) Simon Yam ( 3 ) Sin Ho Ying ( 1 ) Sire Ma ( 35 ) Sisley Choi ( 55 ) Sita Chan ( 2 ) Siu Bow ( 3 ) Skye Chan ( 2 ) Snow Suen ( 16 ) Sofia Paiva ( 1 ) Song Hye Kyo ( 2 ) Song Joong Ki ( 2 ) Sonjia Kwok ( 42 ) Stefan Wong ( 1 ) Stephanie Cheng ( 5 ) Stephanie Ho ( 27 ) Stephen Au ( 2 ) Stephen Chan ( 24 ) Stephen Chow ( 3 ) Stephen Fung ( 3 ) Stephen Huynh ( 5 ) Stephen Wong ( 1 ) Stephy Tang ( 33 ) Steven Cheung ( 3 ) Steven Ma ( 116 ) Suki Tsui ( 13 ) Sukie Shek ( 2 ) Sukie Wing ( 1 ) Sunny Chan ( 11 ) Susanna Kwan ( 3 ) Tang Chi Wai ( 3 ) Tang Wei ( 1 ) Tavia Yeung ( 171 ) Terence Yin ( 1 ) Teresa Carpio ( 1 ) Teresa Cheung ( 1 ) Teresa Mo ( 2 ) Theresa Fu ( 13 ) Theresa Lee ( 1 ) Tiffany Lau ( 2 ) Tiffany Tang ( 2 ) Timmy Hung ( 16 ) Tina Shek ( 1 ) Toby Chan ( 3 ) Toby Leung ( 36 ) Tony Hung ( 56 ) Tony Leung ( 4 ) Tracy Chu ( 35 ) Tracy Ip ( 14 ) Tsui Wing ( 1 ) tvb ( 8 ) TVB 42nd Anniversary ( 3 ) TVB News ( 159 ) TVB Series ( 8 ) Twins ( 16 ) Vanessa Yeung ( 10 ) Venus Wong ( 4 ) Veronica Shiu ( 1 ) Viann Zhang ( 20 ) Vicky Chan ( 1 ) Vin Choi ( 3 ) Vincci Cheuk ( 1 ) Vincent Lam ( 1 ) Vincent Wong ( 55 ) Vincy Chan ( 2 ) Virginia Lok ( 18 ) Vivian Chow ( 15 ) Vivian Dawson ( 1 ) Vivian Lai ( 1 ) Vivien Chow ( 2 ) Vivien Yeo ( 7 ) Vonnie Lui ( 2 ) Wallace Huo ( 9 ) Wan Chi Keung ( 1 ) Wang Wei ( 1 ) Wayne Lai ( 96 ) Whitney Hui ( 1 ) William Chak ( 4 ) William Chan ( 17 ) William Feng ( 1 ) William So ( 1 ) Willie Wai ( 2 ) Wilson Tsui ( 1 ) Winki Lai ( 1 ) Winnie Young ( 2 ) Wong Cho Lam ( 81 ) Wong He ( 13 ) Wong Hei ( 14 ) Wong Jing ( 2 ) Wong Tin Lam ( 1 ) Wong Yau Nam ( 1 ) Wu Chun ( 1 ) Wu Fung ( 2 ) Wu Jinyan ( 1 ) Xenia Chong ( 1 ) Xiang Ma ( 1 ) Xu Dongdong ( 1 ) Yammie Lam ( 4 ) Yang Mi ( 15 ) Yang Yang ( 3 ) Yoga Lin ( 2 ) Yoyo Chen ( 29 ) Yoyo Mung ( 45 ) Yumiko Cheng ( 12 ) Yuri Chan ( 3 ) Yvonne Ho ( 1 ) Zac Koo ( 1 ) Zanilia Zhao ( 1 ) Zhang Ziyi ( 1 ) Zheng Shuang ( 2 ) Zhou Dongyu ( 1 ) Zhou Xun ( 1 ) Zhuo Hengyu ( 1 ) Zoie Tam ( 1 )

Blog Archive