To promote his new album P.S. I Love You, singer Hins Cheung accepted an interview with Commercial Radio yesterday. During the interview, Hins revealed that he will be a guest on ATV’s new musical show in the coming weeks. With regard to fellow singer Eason Chan’s earlier collaboration with ATV on a musical special that wasn’t able to ‘save’ the station’s ratings, Hins replied: “To be honest, it’s really the ‘usual ratings’ factor coming into play, as some stations will always have naturally high ratings. I won’t stop collaborating with a party because of this – to me, it’s fair competition…I won’t look at things with that type of mentality.” (Is your collaboration also ‘saving’ the ratings?) “Can’t think of it like that – it’s mutual promotion for the artist and TV station. ATV is able to penetrate places such as Hunan and Pearl River Delta and still get good ratings there – it really depends on what you as an artist are looking for.”
Hins admitted that due to the ongoing royalty dispute, his attitude toward the various media platforms has changed: “The shows that I go on now have a higher level of quality, plus they will notify you 2-3 weeks in advance what you need to prepare, not as rushed as before.” Hins also indicated that for the artists they interview, ATV would shoot promotional posters for them like they do in film. Asked whether he thinks TVB churns out large quantities of productions without regard to quality, Hins replied: “Perhaps TVB has a large number of artists, so may not be able to do some of these things. Now that some of the singers have more options [due to the royalty dispute], there are more opportunities. The happiest thing for a singer is being able to sing their song in its entirety.”
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