Before the photo scandal, Edison's goal was to earn enough money buy age 32 for retirement, but because of the incident his plans were forced to change. Now, he's still ambitious in business planning to have 18-25 clothing stores opened worldwide by 2012. he then will continue to open up to 30, 50 stores with more and more people acknowledging his brand. He said: "After the incident, there are more people in my store. Before 50 or 60 year old people that didn't listen to hip hop music would not know who Edison Chen is, now everyone knows who Edison Chen is. Some people would come have a look at my store in disguised. Since the opening of my store, I deliberately tied the brand to myself. Currently, there are many foreigners out there that knows this brand, but don't know who Edison Chen is yet, but I'm still really happy."
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